February 2020 Hawai‘i Hotel Performance Report
From HTA, March 18, 2020
In February 2020, Hawai‘i hotels statewide reported growth in revenue per available room (RevPAR), average daily rate (ADR), and occupancy compared to February, 2019.
According to the Hawai‘i Hotel Performance Report published by the Hawai‘i Tourism Authority (HTA), statewide RevPAR increased to $263 (+7.9%), ADR rose to $310 (+6.4%), and occupancy grew to 84.7 percent (+1.2 percentage points) (Figure 1) in February.
HTA’s Tourism Research Division issued the report’s findings utilizing data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands.
In February, Hawai‘i hotel room revenues statewide grew by 7.0 percent to $394.6 million. Room demand was slightly higher year-over-year (+0.6%), offsetting approximately 12,100 fewer available room nights (-0.8%) (Figure 2).
All classes of Hawai‘i hotel properties statewide reported higher RevPAR and ADR in February compared to a year ago. Luxury Class properties earned RevPAR of $486 (+6.5%), with ADR of $613 (+5.0%) and occupancy at 79.3 percent (+1.1 percentage points). Midscale & Economy Class properties earned RevPAR of $177 (+5.1%), with ADR of $204 (+4.4%) and occupancy at 87.2 percent (+0.5 percentage points).
Among Hawai‘i’s four island counties, Maui County hotels led the state overall in RevPAR at $391 (+11.2%), with increases in both ADR to $480 (+9.8%) and occupancy of 81.5 percent (+1.1 percentage points) in February. Maui’s luxury resort region of Wailea topped the state with RevPAR of $628 (+7.4%), ADR of $705 (+8.7%), and occupancy at 89.0 percent (-1.1 percentage points).
O‘ahu hotels reported 3.2 percent growth in RevPAR to $210 in February. ADR increased to $244 (+3.7%), but occupancy declined to 86.0 percent (-0.4 percentage points). Waikīkī hotels earned $206 (+3.3%) in RevPAR with ADR at $239 (+4.0%) offsetting occupancy of 86.0 percent (-0.6 percentage points).
Hotels on the island of Hawai‘i earned RevPAR of $261 (+12.6%) in February, with increases in both occupancy (84.4 percent, +2.8 percentage points) and ADR ($309, +8.8%). Properties on the Kohala Coast reported increases in RevPAR, ADR, and occupancy in February.
Kaua‘i hotels’ RevPAR grew to $270 (+18.5%) in February, with higher ADR ($319, +4.7%) and occupancy (84.6 percent, +9.9 percentage points).
Tables of hotel performance statistics, including data presented in the report are available for viewing online at: LINK
HNO: HAWAII HOTEL REPORT GROWTH ACROSS THE ISLANDS