Hawaii Giving Study 2015

From Hawaii Community Foundation, June, 2015 (excerpt)

SUMMARY HIGHLIGHTS

• Hawai‘i continues to have high levels (93%) of household participation in giving cash, goods or time (volunteering).

• Volunteering is at the highest level seen in these giving studies over the past 15 years with more than half of all households reporting they volunteer.

• Although there was a small decrease in the percentage of households giving cash, the average amount of those gifts has increased across the state, on all islands, and for all ages and income groups.

• Even the lowest income households in Hawai‘i doubled the amount of money they gave in 2014 compared to 2008; the highest income earners more than tripled the amount they gave.

• More than half of all households continue to give to nonprofits they know or have a relationship with and they continue to believe that the nonprofits they give to are the ones best suited to achieving the organization’s mission.

• Compared to 2008, there has been a large increase in the percentage of households responding to direct mail and asks by friends or family.

• Most households contribute to human services organizations. Although the percentage of households giving to religious organizations continued to decrease both in Hawai‘i and the U.S., the surveyed households gave the largest average gifts to religious organizations amounting to 38 percent of all cash giving.

• There was a significant increase in the amount of cash giving outside Hawai‘i compared to previous years resulting in only a small increase in charitable contributions staying in Hawai‘i since 2008.

• More households are planning where and how much they will give — 29 percent of households said they planned more than 75 percent of their giving compared to only 12 percent in 2008. Similarly, the number of households planning charitable gifts as part of a legacy, will or trust increased from 11 percent to 21 percent.

PDF: Hawaii Giving Study 2015

PBN: Volunteerism rate in Hawaii at all-time-high, study shows